Bad Twin, by Gary Troup, released this week by Hyperion is a fictional extension of ABC's Lost. It's all part of what is called the Lost Experience. It's a multiformat internet game, meant to keep fans active and interested during the long summer hiatus. As goofy as it all sounds, I'm interested. I think this is where media is headed. And it doesn't stop with this book release by a fake author. Amazon has this exclusive video clip; and Barnes and Noble has another exclusive video clip. Borders even sent out a link to a third clip [2]. And Hyperion has an author's website. Unfortunately, everything from the publisher has the disclaimer: Bad Twin is a work of fiction and all names, characters and incidents are used fictitiously; the author himself is a fictional character. Takes a little of the fun out of it.
Here a few of the other related sites, filled with clues and things to keep us all interested. And it's working.
The Hanso Foundation
The Dharma Initiative
Oceanic Airlines
And there's more to come.
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